RITH Celebrates Bhutan’s Tourism Industry’s Druk Thuksey Recognition On the auspicious occasion of Bhutan’s 117th National Day, His Majesty the King conferred the esteemed Druk Thuksey (Heart Son of Bhutan) Medal upon the tourism industry, honoring its pivotal role in the nation’s development over the past five decades.This prestigious accolade.
On the auspicious occasion of Bhutan’s 117th National Day, His Majesty the King conferred the esteemed Druk Thuksey (Heart Son of Bhutan) Medal upon the tourism industry, honoring its pivotal role in the nation’s development over the past five decades.
This prestigious accolade portrays the unwavering commitment of Bhutan’s tourism sector to the “High Value, Low Volume” policy, established in 1974. For 50 years, the industry has been a guardian of Bhutan’s cultural heritage and natural beauty while promoting sustainability and responsible tourism, a model that has garnered global acclaim.
The Royal Institute for Tourism and Hospitality (RITH) proudly stands as part of this exceptional industry, contributing to its growth by nurturing skilled professionals who embody Bhutan’s values of hospitality and service excellence. His Majesty’s profound acknowledgment of the sector’s impact, including making Bhutan a renowned destination worldwide, inspires us to continue our dedication to building a high-value tourism destination and reinforcing “Brand Bhutan.”
As we celebrate this monumental recognition, RITH reaffirms its commitment to training future leaders of the tourism industry and contributing to the prosperity and sustainability of Bhutan’s tourism legacy. Together, let us honor this achievement and work toward a brighter future for Bhutan’s tourism sector.
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